Consumers now use an average of 10.4 resources before making a buying decision. Pre-shopping is occurring more and more frequently, and this is true in the legal industry. If you want to be found online, you need to be visible.
Inbound marketing is a methodology where you attract potential clients to your business with blogs, white papers and social media.
Once you convert visitors into leads, you begin to interact with them as they are making a decision about which law firm to hire. As you nurture your leads, you close the clients who are the best fit for your firm.
You continue to delight them with excellent content and service, all while establish an ongoing relationship that helps build your law firm’s brand. Essentially, the inbound methodology helps consumers go from search to buying, and then to promoters of your brand.
Liz also discusses three common marketing mistakes that attorneys make:
- They don’t consider their target market
- They are unwilling to test campaigns
- There is a disconnect between marketing and sales